The Economic Naturalist – In Search of Explanations for Everyday Enigmas (Basic Books, 2007)

  • Why do men’s shirts have buttons on the right side and women’s shirts have buttons on the left side?
  • Why do the keypads on drive-up cash machines have Braille dots?
  • Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?

For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world–which they do everywhere, all the time. This book takes a fresh and practical approach to topics like supply and demand, opportunity cost, cost-benefit and marginal cost.

This book is entertaining and instructive.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *