Don McMinn

Great teams are led by people confident enough to recruit people better than themselves.—Warren Bennis

A favorite toy among Russian children, the matryoshka doll is a series of wooden dolls that nest inside each other and get progressively smaller and smaller. Open up the largest doll and you’ll find a smaller, identical doll. Open up that doll and there is yet a smaller one. There may be as many as 15 dolls inside the largest one.

The matryoshka doll can teach us some important lessons on how good leaders build a great team and how insecure or uninformed leaders can inhibit the growth and health of their organization by choosing weak team members.

Recruit people who are “bigger” than you are.

If the person at the top of the organization intentionally hires someone who is “smaller” (less qualified with less potential), and that person recruits someone who is “smaller” than herself and this selection criterion continues to cascade down through the entire organization, eventually it will produce a dumbed-down organization.

Recruit people who are “different” than you are.

All of the dolls inside a matryoshka doll are identical (except for their size). If a leader only recruits people who are similar to himself—same personality, gifts, age range, perspective—his team will not benefit from the critical element of diversity.

Choosing quality team members is the leaders most important job.

For a leader, important decisions fall into two categories: strategy and people. I think the people decisions are the most important because if you get the right people on your team, they will help you set the right strategy.

When I was a kid, we often played an impromptu game of softball or basketball after school. Everyone who wanted to play gathered, two captains were chosen, a coin toss determined which captain chose first, and then teammates were selected one at a time. The captain who chose the best players, won. Sometimes a captain would choose a less-skilled player early in the selection process so as not to hurt the person’s feelings (no one wanted to be chosen last). While that might have been the kind thing to do, it wasn’t the smart thing to do if you wanted to win.

Leaders, choose the best and the brightest to serve on your team and your organization will prosper.

This suggestion is not for the insecure and paranoid; it takes a lot of emotional fortitude and self-confidence to recruit and empower people who are smarter, more competent, edgier, and more connected than you. But if you don’t, you and your organization will suffer from the diminishing-expertise syndrome.

You may wonder, “Won’t that make me look bad?” No, it will make you look like a competent leader. Remember, leaders get work done through other people. Also, surrounding yourself with top-flight people will motivate you to continue to grow and become better yourself.

In her book Team of Rivals, Doris Goodwin reminds us that when Abraham Lincoln was elected president and began compiling his cabinet, he not only chose strong and competent men, he actually chose men who had run against him in the primaries, men who had hoped to have his job—essentially, he chose a cabinet of opponents. Lincoln reasoned, “I have looked the party over and concluded that these men were the very strongest men. I had no right to deprive the country of their services.”

Surround yourself with great people.

Have you ever known someone who tends to say everything he thinks? There is no filter between thoughts and speech. It is a flawed type of communication that reasons, “If I think it, I should say it.”

Verbal diarrhea.

Before you turn your thoughts into sound waves, send them through filters that will snag the detritus and let the worthy thoughts pass through. Filters like these:

• • • Is what I’m about to say accurate and truthful (or am I assuming, telling a half-truth, misleading, etc.)?
    • Is this the right time to speak?
    • Is this the right place to speak?
    • At any given time in a conversation, is it my turn to speak or should I remain silent?
    • Is this the best person(s) to share these thoughts with?
    • Will what I say be helpful? Is it necessary?

If you allow these filters to do their job, I suspect you’ll talk less and the world will be a better place.

Thoughts that make it through the filters will then need to be edited. A good editor makes prose clean, clear, and concise. Here are some items to consider:

• • • Have I already said this? If so, there’s probably no need to repeat it.
    • Will what I’m about to say make sense?
    • Does my audience have the right context to understand what I’m going to say?
    • How can I be most clear and concise?

If you edit your thoughts before you speak them, we’ll more easily understand what you want to say and the risk of miscommunication will be greatly decreased. Before you speak ask yourself if what you’re about to say is worth it.

The gold standard for good communication is: well said and worth saying.

We are reluctant to say them, but when spoken honestly and appropriately, three simple phrases can help maintain our personal integrity and sustain peace in relationships.

“I don’t know.”

Often, when we don’t know something, we make stuff up. When we don’t know the answer to a question, we attempt to answer it anyway. Instead, we should just say, “I don’t know.”

In his must-read-book, In The Kingdom of Ice, Hampton Sides writes that in the late 1800s no one knew what the North Pole was like because no one had ever been there. The most famous cartographer of the day was a German professor named August Petermann. He was, supposedly, the world’s foremost authority on world geography. The world wanted to know what the Arctic was like, so Petermann wrote, “It is a well-known fact that there exists to the north of the Siberian coast, and, at a comparatively short distance from it, a sea open at all seasons.” He firmly believed that when a team of explorers finally reached the North Pole, they would find a tropical environment, complete with palm trees and perhaps a new race of humans.

Huh? Why didn’t he just say, “I don’t know”?

When was the last time you said, “I don’t know.”? I admire people who use the phrase; I have little regard for people who should but don’t. There’s no shame in admitting that you simply don’t know.

“I made a mistake.”

When I hear someone say, “I made a mistake,” my admiration for that person escalates. My regard is diminished when there is stubborn refusal to admit the obvious. Politicians and leaders, in particular, are reluctant to admit mistakes, but it’s nearly impossible not to make mistakes when you’re leading aggressively and making a lot of decisions. To err is human.

Even when we do admit that a mistake was made, we have a hard time using the personal pronoun “I.” When Richard Nixon commented on Watergate, when Ronald Reagan talked about the Iran-Contra affair, and when Hillary Clinton spoke about Whitewater, they used the phrase, “Mistakes were made.” That doesn’t quite hit the nail on the head, does it?

Compare these responses to the most famous unsent message in history. General Eisenhower penned the following memo before the Normandy Invasion. Fortunately, it was never posted because the invasion was successful.

“Our landings…have failed..and I have withdrawn the troops. My decision to attack at this time and place was based upon the best information available. The troops, the air and the Navy did all that bravery and devotion could do. If any blame or fault attaches to the attempt it is mine alone.”

When was the last time you said, “I made a mistake”?

“I was wrong; please forgive me.”

Only an infallible person can avoid saying this phrase, and you and I don’t qualify. Speaking this phrase doesn’t make you a bad person; it simply means that you messed up and want to make it right.

I once counseled a couple struggling in their marriage. In one of the sessions I asked the husband, “How long has it been since you’ve spoken these words to your wife: ‘I was wrong; please forgive me.’” Awkward silence ensued. At least he was honest when he replied, “Never.” They had been married 22 years.

I appealed to his logic: “What is the probability that in 22 years of marriage, you have never hurt or offended your wife?” Again, he was honest in saying, “The chances are slim.” Their homework assignment was rather obvious: identify ways in which you have hurt your spouse; admit it; and ask forgiveness.

When was the last time you said, “I was wrong; please forgive me.”?

In his book Presentation Zen, Garr Reynolds writes that one day, when teaching on the importance of eliminating unnecessary words when communicating, one of his students told a story that he had learned when growing up in India. 

Here’s the story.

When Vijay opened his store, he put up a sign that said: “We Sell Fresh Fish Here” His father stopped by and said that the word “We” suggests an emphasis on the seller rather than the customer, and is really not needed. So the sign was changed to “Fresh Fish Sold Here” 

His brother came by and suggested that the word “here” could be done away with—it was superfluous. Vijay agreed and changed the sign to “Fresh Fish Sold.” 

Next, his sister came along and said the sign should just say “Fresh Fish.” Clearly, it is being sold; what else would you be doing?

Later, his neighbor stopped by to congratulate him. Then he realized that all passers-by could easily tell that the fish was fresh and that mentioning the word “fresh” actually made it sound defensive as though there was room for doubt about the freshness. So, he changed the sign to just: “Fish”

As Vijay was walking back to his shop after a break he noticed that one could identify the fish from its smell from far away, even at a distance from which one could barely read the sign. He knew there was no need for the word “Fish” so he took the sign down.

When writing or speaking, particularly in a business context, use as few words as necessary. Readers are impatient and they don’t want to work harder than necessary to get your message. 

Here are examples of tightening your prose.

• • • “Learning is a process that requires…” becomes “Learning requires…”
    • “They grew slack in their work for the seminar” becomes “They neglected the seminar.”
    • “In close proximity to” becomes “near.”
    • “In the majority of cases” becomes “usually.”
    • “He stayed home due to the fact that he was ill” becomes “He stayed home because he was ill.”
    • “He’ll return in the near future” becomes “He’ll return soon.”
    • “The survivors were in a desperate condition” becomes “The survivors were desperate.”
    • “The theater has seating accommodation for 600” becomes “The theater seats 600.” 

How would you shorten these phrases?

• • • “The aircraft had a long-range capability.”
    • “He agreed to play on an amateur basis.”
    • “At the present time…”
    • “Due to the fact that…”

If you want a severe challenge shortening a sentence, work on this one: According to Wikipedia, the longest grammatically correct sentence is contained in Absalom, Absalom! by William Faulkner. The sentence is composed of 1,292 words (in the 1951 Random House version).   

A lot can be said in few words. Albert Einstein’s doctoral dissertation was only 26 pages long. When he first submitted his dissertation, it was rejected for being too short. Einstein added a single sentence and sent it back, whereupon it was accepted.

Leaders, the next time you communicate to your constituency, trim down the number of words you use and your message will be easier to understand and better received.

If you want to read one book on improving your writing skills, I recommend William Zinsser’s On Writing Well, third edition.