Author: Don McMinn

On a recent visit to Israel, our group visited the Qumran Caves in the Judaean Desert, where the Dead Sea Scrolls were discovered in 1947. It’s a fascinating story. 

There’s a nice, modern visitor’s center on site. On my way to the bathroom I had to walk through the gift shop. (I deplore tourist gift shops; bladder control is one of the only reasons I enter.) I glanced down at one of the advertising displays and saw this picture of Mariah Carey. I was amused, surprised, and reminded once again of the idiocy of being influenced by the celebrity effect. 

Mariah has been hired as a spokesperson for Premier Cosmetics Laboratories, an Israeli cosmetics and skincare company that manufactures its products using mineral components extracted from the Dead Sea. I smiled at the tagline “I call the shots and I think I know the best.” (See this webpage for more information on this debacle.)

It’s sad that our culture is so infatuated with famous people that we succumb to advertising campaigns that exploit our naivety. I sort of understand the connection between Michael Jordon and Nike shoes, but when Roger Federer poses as a coffee machine expert and Jennifer Aniston promotes Smartwater, we should recognize the disconnect. 

The celebrity effect is the ability of famous people to influence others. Companies use that star power and influence to boost their own products and services. 

No doubt, it works. When Chanel signed Nicole Kidman in 2003, global sales of the perfume they promoted increased 30%. When Nike and Tiger Woods inked an endorsement deal in 2000, Nike’s market share went from 0.9% to 4% in six months.

The celebrity effect is used in about 14-19% of advertisements aired in the U.S. 

Let’s resist.

I usually wait until December to share which books I’ve read during the year and which ones I recommend.

But I recently read four terrific books that you might enjoy reading during this “stay-inside” season.

Range – Why Generalists Triumph in a Specialized World by David Epstein 

I’ve always enjoyed Thomas Huxley’s suggestion: “Try to learn something about everything and everything about something.” In other words, be a jack-of-all-trades and a master of one. This book underscores that strategy.   

Epstein makes a compelling case for some counter-intuitive thoughts such as: Actively cultivate inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. People who think broadly and embrace diverse experiences and perspectives will increasingly thrive.

Forbes magazine calls it “The most important business—and parenting— book of the year.” My entire family is reading this book and it’s helping us craft a strategy for raising my grandson, Benjamin.

Order Range from Amazon here. 

The Precipice – Existential Risk and the Future of Humanity by Toby Ord 

Ord offers an interesting reassessment of human history, the future we are failing to protect, and the steps we must take to ensure that our generation is not the last. He talks about natural risks that could have catastrophic effects on humanity (asteroids or comets hitting the earth, super volcanic eruptions, stellar explosions) and anthropogenic risks (caused by humans) such as nuclear weapons, climate change, environmental damage, unaligned artificial intelligence, and pandemics. 

His writing is accessible and engaging. The week I read this book, I could hardly wait to re-engage with it every day.

Order The Precipice from Amazon here.

Transcend – The New Science of Self-Actualization by Scott Kaufman 

On the dedication page, Kaufman writes: “This book is dedicated to Abraham Harold Maslow, a dear friend I’ve never met.”

Maslow (died 1970) was an American psychologist best known for his theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. Most people are familiar with the famous pyramid that shows the hierarchy of needs he espoused. He stressed the importance of focusing on the positive qualities in people, as opposed to treating them as a “bag of symptoms”.

Kaufman’s book is both a biography of Maslow and an update on Maslow’s theories based on recent research. He shares significant thoughts about the need for social connections, healthy self-esteem, growth, love, and purpose.

Order Transcend from Amazon here.

Blueprint – How DNA Makes Us Who We Are – by Robert Plomin 

The DNA of all human beings are 99.9 percent the same. But in that 0.1 percent there are are more than three million differences between your genome and everyone else’s. 

Plomin, a behavioral geneticist, focuses on the 0.1 percent that makes us who we are as individuals. A century of genetic research shows that DNA differences inherited from our parents are the consistent lifelong sources of our psychological individuality—the blueprint that makes us who we are. He reports that genetics explains more about the psychological differences among people than all other factors combined. Nature, not nurture, is what makes us who we are.

This book is not an easy read—there’s lots of math and science. But it’s worth the effort to grapple with the basic concepts he proffers and I found them beneficial.  

Order Blueprint from Amazon here.

 

Sam Harris says, “We read for the joy and benefit of thinking another person’s thoughts.” These four books represent decades of serious thought and research by four intelligent men. It is a joy to read their thoughts and benefit from them. If you’re not attracted to the topics of these four books, find a book that does appeal to you and read it. We’ll all be better for it.

Last week I wrote about the work of psychologists John and Julie Gottman who have dedicated their careers to studying why some marriages are healthy and long-lasting while others are difficult and often end in divorce. Responding favorably to “bids” made by a spouse was a major factor. Here’s last week’s post.

Gottman has also identified four specific issues that can make or break a relationship. He dubbed these, The Four Horsemen of the Apocalypse—criticism, defensiveness, contempt, and stonewalling. If left unchecked, these four “relational viruses” will infect and damage a relationship. When they are addressed and controlled, relationships become healthy and flourish.

These four issues are toxic in all our relationships: with our spouse, children, relatives, friends, and coworkers.

Criticism

Criticism focuses on a person’s flaws and judges them. It attacks someone’s character rather than addressing specific behaviors. It is expressed through constant disapproving, critiquing, correcting, blaming, nitpicking, or trying to fix someone. It’s not meant to be constructive or encouraging—just shaming. Criticism focuses on the negative and doesn’t offer suggestions for solutions and improvement.

Here’s a good article by Jessica Higgins on why criticism is toxic to relationships. 

Defensiveness

Often, when someone criticizes us, instead of listening carefully and owning our offenses, we become defensive. We refuse to admit wrongdoing and deny any responsibility. We refute our partner’s perspective and even reverse the accusation and cast blame on him or her. As a result, problems are not resolved and conflicts escalate. The solution is to accept responsibility for your part in the problem, even if it is a small part. 

Contempt

Contempt is the most toxic issue. Its presence in a marriage is the greatest predictor of divorce. Contempt speaks from a position of moral superiority and includes sarcasm, cynicism, name-calling, eye-rolling, sneering, mockery, and hostile humor. It is arrogant disregard, dismissal, and denigration of another person’s concerns. Contempt is, in the words of the 19th-century philosopher Arthur Schopenhauer, “the unsullied conviction of the worthlessness of another.” It is marked by disgust and disdain and is destructive and defeating.

Stonewalling

Stonewalling occurs when we remove ourselves from a conversation and refuse to discuss contentious issues. We can physically stonewall someone by walking out of the room during a difficult conversation or by totally avoiding our partner by being absent. We can emotionally stonewall someone by becoming passive and expressionless; we are physically present but simply tune out the conversation.  

Our challenge is how to apply Gottman’s insight to our relationships. First, analyze yourself. To what degree are you guilty of these four unhealthy behaviors? Second, acknowledge that they are manageable and commit to change. It would be beneficial for you and your partner to talk about this post and together analyze your relationship.

Here’s an article that discusses the antidote for each of the four hinderances.  

Individuals are complex. And when two people are in relationship with one another, complications become exponential. 

John and Julie Gottman offer us help.

The Gottmans are psychologists who run The Gottman Institute in New York City. Their work, based on scientific studies, is devoted to helping couples build and maintain loving, healthy relationships. What they have discovered is significant. Their work focuses on the marriage relationship but their insights are beneficial for all relationships.  

The following is taken from an article titled “Masters of Love,” by Emily Esfanhani Smith, published June 12, 2014 in The Atlantic. In her article, Smith writes about John Gottman’s theory of responding to relational “bids.”

“[In one of his studies] Gottman wanted to know more about how the masters [happily married people] created that culture of love and intimacy, and how the disasters [unhappily married people] squashed it. He designed a lab on the University of Washington campus to look like a beautiful bed and breakfast retreat. He invited 130 newlywed couples to spend the day at this retreat and watched them as they did what couples normally do on vacation: cook, clean, listen to music, eat, chat, and hang out. And Gottman made a critical discovery in this study—one that gets at the heart of why some relationships thrive while others languish.

“Throughout the day, partners would make requests for connection, what Gottman calls ‘bids.’ For example, a husband who is a bird enthusiast notices a goldfinch fly across the yard. He might say to his wife, ‘Look at that beautiful bird outside!’ He’s not just commenting on the bird here: he’s requesting a response from his wife—a sign of interest or support—hoping they’ll connect, however momentarily, over the bird.

“The wife now has a choice. She can respond by either ‘turning toward’ or ‘turning away’ from her husband. Though the bird-bid might seem minor and silly, it can actually reveal a lot about the health of the relationship. The husband thought the bird was important enough to bring it up in conversation and the question is whether his wife recognizes and respects that.

“People who turned toward their partners in the study responded by engaging the bidder, showing interest and support in the bid. Those who didn’t—those who turned away—would not respond or respond minimally and continue doing whatever they were doing, like watching TV or reading the paper. Sometimes they would respond with overt hostility, saying something like, ‘Stop interrupting me, I’m reading.’

“These bidding interactions had profound effects on marital well-being. Couples who had divorced after a six-year follow up only had ‘turn-toward bids’ 33 percent of the time. Only three in ten of their bids for emotional connection were met with intimacy. The couples who were still together after six years had ‘turn-toward bids’ 87 percent of the time. Nine times out of ten, they were meeting their partner’s emotional needs.

“By observing these types of interactions, Gottman can predict with up to 94 percent certainty whether couples—straight or gay, rich or poor, childless or not—will be broken up, together and unhappy, or together and happy several years later. Much of it comes down to the spirit couples bring to the relationship. Do they bring kindness and generosity; or contempt, criticism, and hostility?”

Simple, isn’t it. Our spouse, children, friends, and coworkers make “bids” for our time and attention. When we properly respond to those bids (and it usually doesn’t take a lot of time), relationships are nourished. When we continually ignore the bids, relationships suffer.